Why SHOULD you outsource Survey Programming to India???


Deal worth every penny!!!

In the recent decade survey programming outsourcing has increased many fold to Asia Pacific region with countries like India being the hottest hub for the same. Many internal & external factors can be contributed to this surge of companies setting up offices in India as well as outsourcing their survey programming needs to local Indian companies. We take stock of top 5 reasons why India is the right choice in terms of outsourcing your survey programming needs. Read more of this post

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How to build a healthcare access panel!!!


Create a unique value proposition.

In recent times healthcare access panel is in great demand due to premium price it can fetch for a panel company. Although there are lots of Asian companies claiming to possess one but the authenticity of such claims are questionable. As a research panel buyer there are few tips in terms of choosing the right healthcare panel vendor also this article illustrates how such a niche segment panel can be recruited and maintained. Read more of this post

Don’t BURN your ONLINE PANELS!!!


Having built access panels for a few companies I am quite surprised by the sheer lack of enthusiasm amongst panel companies’ vis-à-vis maintaining a healthy panel base. Most of the time a panel base is recklessly considered just a golden goose for harvesting cash. In the long run this attitude is quite detrimental to the business viability. Read more of this post

How to KILL a company??


 

How to PREVENT your company’s DOWNFALL!!!

Intriguing as it may sound the reality is not too far fetched – Entrepreneurs even with best of intentions inadvertently suffocate the business with short sightedness resulting in a failed initiative. BUSINESS PLAN NEVER FAILS BUT IMPLEMENTATION DOES – goes the common adage. The article elaborates 10 COMMON MISTAKES which management does while building/running organizations. Read more of this post

It’s Raining Online Panel Companies everywhere!!!


Cut through the NOISE!!!

In the past few years online panel companies have mushroomed across Asia Pacific region. The situation is even worse in countries like India where we have such companies sprouting up dime a dozen. What are the challenges for established companies? How can an upcoming genuine player cut through the cacophony? What are the ways that research buyers can utilize to select best possible vendors? How should the upcoming online panel companies devise their marketing strategies? Read more of this post

Survey Research is no ELIXIR!!


One of the most intriguing aspect of my stint as a sales professional (selling online panels) has been rampant misconceptions amongst even the most senior level researchers. Although it is universally acknowledged that research is moving towards a digital platform from the traditional pen and paper model, it can also not be overlooked that the new technology is not a one stop shop solution. Read more of this post

Incentivize….DON’T Bribe Panel respondents!


Getting HOLD of those cheaters!!

Billion dollar decisions rest on the insights provided by market research companies. There is no room for error!! – imagine a clever college going kid giving opinions about a critical medical equipment…Blasphemy!!!. The panel incentives should motivate and not instigate respondents to state their opinions. After all your research is as good as your sample source. Read more of this post

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