Customized Online Panel Communities – How many of us are tapping it??


Capture the BUZZ!!

“Those were the best days of my life…” one of the done to death lyrics of Bryan Adam’s Summer of 69 song – ever wondered what were all those things that made that era – the best and the most remembered phase of our lives….hmmm countless reasons (especially if you are reading this article on MONDAY!!!). CRAMPED up in a small cubicle on a weekday often those memories give a short lived respite. The article illustrates how companies are capturing the REAL EMOTIONS of their customers which are not maligned by simulated bland questionnaires. Read more of this post

Which TRIBE does your Panel Respondents belong to?


The Good, the BAD & the UGLY!!

It is often quoted that “IF YOU BUILD THEY WILL COME” but the BIG question is “WHO EXACTLY ARE COMING?” How often does a panel company under takes the exercise of knowing what types of respondents they have actually recruited? When I say what TYPE it means their characteristics in light of the MOTIVE for which they have enrolled themselves in a panel base. Although the underlying current is MONETARY compensation but still if we probe deeply we will find various reasons for participating in an online survey. The article illustrates 5 different TRIBES of respondents and how KNOWING these groups will help a panel company be more productive. Read more of this post

Little Known Ways to Recruit Respondents FREE OF COST!!!!


Think OUT of the BOX!

Access panel companies recruit respondents either through Ad networks or database containing lists of emails IDs. Although mentioned methods are effective but they are costly and are unable to fill the gaps in the panel base. Also they are good in case one has CASH 2 BURN for such endeavors. The article here illustrates 5 FREE METHODS to recruit panel members. Read more of this post

Get Rid of FAKE RESPONDENTS Once and For All!!!


CATCH them and SAVE your survey!!

Do you really know who EXACTLY is filing up your online survey? The question probably haunts every researcher with no surety of the elusive solution. The very EXISTENCE of access panel industry depends upon how AUTHENTIC the respondents are in the panel base. One of the biggest reasons for traditional market researchers to be wary of online surveys is the cloak behind which the identity of the respondent is hidden. This article tries to find a practical look at the options available and the challenges associated with it. Read more of this post

How to build a healthcare access panel!!!


Create a unique value proposition.

In recent times healthcare access panel is in great demand due to premium price it can fetch for a panel company. Although there are lots of Asian companies claiming to possess one but the authenticity of such claims are questionable. As a research panel buyer there are few tips in terms of choosing the right healthcare panel vendor also this article illustrates how such a niche segment panel can be recruited and maintained. Read more of this post

How to build a B2B Specialty Panel!!


Rome was NOT BUILT in a DAY!!!

B2B Marketers need cost-effective and timely insightful inputs to make informed decisions and evaluate key performance metrics. However reliability on industry/syndicated reports has its own pitfalls. In some scenarios building and operating your own proprietary B2B panel is advisable which has certain distinctive advantages over other data collection methodologies. Although there are some research challenges in accomplishing the said task primarily being the logistics of building and operating a successful B2B panel. Read more of this post

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