Which TRIBE does your Panel Respondents belong to?


The Good, the BAD & the UGLY!!

It is often quoted that “IF YOU BUILD THEY WILL COME” but the BIG question is “WHO EXACTLY ARE COMING?” How often does a panel company under takes the exercise of knowing what types of respondents they have actually recruited? When I say what TYPE it means their characteristics in light of the MOTIVE for which they have enrolled themselves in a panel base. Although the underlying current is MONETARY compensation but still if we probe deeply we will find various reasons for participating in an online survey. The article illustrates 5 different TRIBES of respondents and how KNOWING these groups will help a panel company be more productive. Read more of this post

Get Rid of FAKE RESPONDENTS Once and For All!!!


CATCH them and SAVE your survey!!

Do you really know who EXACTLY is filing up your online survey? The question probably haunts every researcher with no surety of the elusive solution. The very EXISTENCE of access panel industry depends upon how AUTHENTIC the respondents are in the panel base. One of the biggest reasons for traditional market researchers to be wary of online surveys is the cloak behind which the identity of the respondent is hidden. This article tries to find a practical look at the options available and the challenges associated with it. Read more of this post

What Everybody Ought to Know About INCENTIVE OPTIONS?



Ticket for free glass of Coca-Cola, believed t...

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Let them choose their gifts!!!!

Panel performance depends a lot on the incentives being provided for survey participation. A very critical aspect of gifting is the range from which respondents can choose from. Even in a particular demographic group the choice may vary for e.g. some maybe excited to receive a movie ticket whereas some may prefer a meal voucher. Amongst different profile groups the choice varies drastically from teens preferring shopping coupons to a corporate executive interested in business magazine subscriptions. It is therefore advisable to have an exciting range of gift options to select. The article states few good incentive options which can be utilized by panel companies. Read more of this post

The SECRET of INCREASING your Respondent Response Rate


Better Panel Management = Better Response Rates

Most often panel companies faces the arduous task of maintaining high response rates for their panel base. It is one of the critical aspects of running a successful online panel business. Although there isn’t any specific formula to help achieve higher response rates but some basic steps will help enhance the output. The article illustrates how you can yield better results from your access panels. Read more of this post

Don’t BURN your ONLINE PANELS!!!


Having built access panels for a few companies I am quite surprised by the sheer lack of enthusiasm amongst panel companies’ vis-à-vis maintaining a healthy panel base. Most of the time a panel base is recklessly considered just a golden goose for harvesting cash. In the long run this attitude is quite detrimental to the business viability. Read more of this post

Top 10 Questions Panel Buyers MUST ask!!


Know Thy Vendors!!!

Panel quality is directly proportional to the panel vendor you are using. With most of the traditionaol market researchers still new to survey research it becomes all the more important to ask the right kind of questions to the panel providers. This article illustrates few cue points as to what you should inquire about the vendor providing you the respondents. Read more of this post

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