Incentivize….DON’T Bribe Panel respondents!


Getting HOLD of those cheaters!!

Billion dollar decisions rest on the insights provided by market research companies. There is no room for error!! – imagine a clever college going kid giving opinions about a critical medical equipment…Blasphemy!!!. The panel incentives should motivate and not instigate respondents to state their opinions. After all your research is as good as your sample source. Read more of this post

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