It’s Raining Online Panel Companies everywhere!!!


Cut through the NOISE!!!

In the past few years online panel companies have mushroomed across Asia Pacific region. The situation is even worse in countries like India where we have such companies sprouting up dime a dozen. What are the challenges for established companies? How can an upcoming genuine player cut through the cacophony? What are the ways that research buyers can utilize to select best possible vendors? How should the upcoming online panel companies devise their marketing strategies? Read more of this post

Survey Research is no ELIXIR!!


One of the most intriguing aspect of my stint as a sales professional (selling online panels) has been rampant misconceptions amongst even the most senior level researchers. Although it is universally acknowledged that research is moving towards a digital platform from the traditional pen and paper model, it can also not be overlooked that the new technology is not a one stop shop solution. Read more of this post

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