Build a PANEL COMPANY you can be PROUD OF!!!


RIGHT APPROACH + RIGHT ATTITUDE!!

What is the secret of building a successful panel company? Is it the right employees or the right kind of panels you have or is it a good marketing plan or just simple plain LUCK!! I guess it is a combination of many factors when performed effectively results in a panel company you can be really proud of!! The article illustrates few of the critical aspects of running a profitable access panel business. Read more of this post

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Little Known Ways to Recruit Respondents FREE OF COST!!!!


Think OUT of the BOX!

Access panel companies recruit respondents either through Ad networks or database containing lists of emails IDs. Although mentioned methods are effective but they are costly and are unable to fill the gaps in the panel base. Also they are good in case one has CASH 2 BURN for such endeavors. The article here illustrates 5 FREE METHODS to recruit panel members. Read more of this post

Get Rid of FAKE RESPONDENTS Once and For All!!!


CATCH them and SAVE your survey!!

Do you really know who EXACTLY is filing up your online survey? The question probably haunts every researcher with no surety of the elusive solution. The very EXISTENCE of access panel industry depends upon how AUTHENTIC the respondents are in the panel base. One of the biggest reasons for traditional market researchers to be wary of online surveys is the cloak behind which the identity of the respondent is hidden. This article tries to find a practical look at the options available and the challenges associated with it. Read more of this post

Now You Can Have a HAPPY CLIENT and make even MORE MONEY!!!


Know them to woe them!

The lifeline of any business is CLIENT SATISFACTION. Innumerable articles have been written to understand the psyche of this mysterious breed. This article takes stock of TOP 5 QUICK ways to bring smile on your client’s face and get the cash register ringing! These aren’t sure shot magic darts but in generality will help you make a CONNECT. Always remember knowing is knowledge and therefore it is a MUST to understand your client’s expectations. Read more of this post

What Everybody Ought to Know About INCENTIVE OPTIONS?



Ticket for free glass of Coca-Cola, believed t...

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Let them choose their gifts!!!!

Panel performance depends a lot on the incentives being provided for survey participation. A very critical aspect of gifting is the range from which respondents can choose from. Even in a particular demographic group the choice may vary for e.g. some maybe excited to receive a movie ticket whereas some may prefer a meal voucher. Amongst different profile groups the choice varies drastically from teens preferring shopping coupons to a corporate executive interested in business magazine subscriptions. It is therefore advisable to have an exciting range of gift options to select. The article states few good incentive options which can be utilized by panel companies. Read more of this post

The SECRET of INCREASING your Respondent Response Rate


Better Panel Management = Better Response Rates

Most often panel companies faces the arduous task of maintaining high response rates for their panel base. It is one of the critical aspects of running a successful online panel business. Although there isn’t any specific formula to help achieve higher response rates but some basic steps will help enhance the output. The article illustrates how you can yield better results from your access panels. Read more of this post

BOSS is not always WRONG!!!!


Better understanding of a sensitive association.

You might find the title very amusing and repulsive as understandably one person who makes Monday the grimiest day of the week is your BOSS. Many jokes, anecdotes and fables are concocted around this sensitive relationship between you and your Boss. On an average a person spends more time with his Boss than his family members in a week and the palpable tension which is always brewing gives relentless nightmares to all sundry. The article sheds a different perspective to this wonderful association which makes or mars our career prospects. Read more of this post

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