What Everybody Ought to Know About INCENTIVE OPTIONS?



Ticket for free glass of Coca-Cola, believed t...

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Let them choose their gifts!!!!

Panel performance depends a lot on the incentives being provided for survey participation. A very critical aspect of gifting is the range from which respondents can choose from. Even in a particular demographic group the choice may vary for e.g. some maybe excited to receive a movie ticket whereas some may prefer a meal voucher. Amongst different profile groups the choice varies drastically from teens preferring shopping coupons to a corporate executive interested in business magazine subscriptions. It is therefore advisable to have an exciting range of gift options to select. The article states few good incentive options which can be utilized by panel companies. Read more of this post

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Incentivize….DON’T Bribe Panel respondents!


Getting HOLD of those cheaters!!

Billion dollar decisions rest on the insights provided by market research companies. There is no room for error!! – imagine a clever college going kid giving opinions about a critical medical equipment…Blasphemy!!!. The panel incentives should motivate and not instigate respondents to state their opinions. After all your research is as good as your sample source. Read more of this post

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