Get Rid of FAKE RESPONDENTS Once and For All!!!


CATCH them and SAVE your survey!!

Do you really know who EXACTLY is filing up your online survey? The question probably haunts every researcher with no surety of the elusive solution. The very EXISTENCE of access panel industry depends upon how AUTHENTIC the respondents are in the panel base. One of the biggest reasons for traditional market researchers to be wary of online surveys is the cloak behind which the identity of the respondent is hidden. This article tries to find a practical look at the options available and the challenges associated with it. Read more of this post

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How to build a B2B Specialty Panel!!


Rome was NOT BUILT in a DAY!!!

B2B Marketers need cost-effective and timely insightful inputs to make informed decisions and evaluate key performance metrics. However reliability on industry/syndicated reports has its own pitfalls. In some scenarios building and operating your own proprietary B2B panel is advisable which has certain distinctive advantages over other data collection methodologies. Although there are some research challenges in accomplishing the said task primarily being the logistics of building and operating a successful B2B panel. Read more of this post

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