Which TRIBE does your Panel Respondents belong to?


The Good, the BAD & the UGLY!!

It is often quoted that “IF YOU BUILD THEY WILL COME” but the BIG question is “WHO EXACTLY ARE COMING?” How often does a panel company under takes the exercise of knowing what types of respondents they have actually recruited? When I say what TYPE it means their characteristics in light of the MOTIVE for which they have enrolled themselves in a panel base. Although the underlying current is MONETARY compensation but still if we probe deeply we will find various reasons for participating in an online survey. The article illustrates 5 different TRIBES of respondents and how KNOWING these groups will help a panel company be more productive. Read more of this post

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The SECRET of INCREASING your Respondent Response Rate


Better Panel Management = Better Response Rates

Most often panel companies faces the arduous task of maintaining high response rates for their panel base. It is one of the critical aspects of running a successful online panel business. Although there isn’t any specific formula to help achieve higher response rates but some basic steps will help enhance the output. The article illustrates how you can yield better results from your access panels. Read more of this post

How to build a healthcare access panel!!!


Create a unique value proposition.

In recent times healthcare access panel is in great demand due to premium price it can fetch for a panel company. Although there are lots of Asian companies claiming to possess one but the authenticity of such claims are questionable. As a research panel buyer there are few tips in terms of choosing the right healthcare panel vendor also this article illustrates how such a niche segment panel can be recruited and maintained. Read more of this post

Survey Research is no ELIXIR!!


One of the most intriguing aspect of my stint as a sales professional (selling online panels) has been rampant misconceptions amongst even the most senior level researchers. Although it is universally acknowledged that research is moving towards a digital platform from the traditional pen and paper model, it can also not be overlooked that the new technology is not a one stop shop solution. Read more of this post

Incentivize….DON’T Bribe Panel respondents!


Getting HOLD of those cheaters!!

Billion dollar decisions rest on the insights provided by market research companies. There is no room for error!! – imagine a clever college going kid giving opinions about a critical medical equipment…Blasphemy!!!. The panel incentives should motivate and not instigate respondents to state their opinions. After all your research is as good as your sample source. Read more of this post

Top 10 Questions Panel Buyers MUST ask!!


Know Thy Vendors!!!

Panel quality is directly proportional to the panel vendor you are using. With most of the traditionaol market researchers still new to survey research it becomes all the more important to ask the right kind of questions to the panel providers. This article illustrates few cue points as to what you should inquire about the vendor providing you the respondents. Read more of this post

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