Which TRIBE does your Panel Respondents belong to?


The Good, the BAD & the UGLY!!

It is often quoted that “IF YOU BUILD THEY WILL COME” but the BIG question is “WHO EXACTLY ARE COMING?” How often does a panel company under takes the exercise of knowing what types of respondents they have actually recruited? When I say what TYPE it means their characteristics in light of the MOTIVE for which they have enrolled themselves in a panel base. Although the underlying current is MONETARY compensation but still if we probe deeply we will find various reasons for participating in an online survey. The article illustrates 5 different TRIBES of respondents and how KNOWING these groups will help a panel company be more productive. Read more of this post

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Build a PANEL COMPANY you can be PROUD OF!!!


RIGHT APPROACH + RIGHT ATTITUDE!!

What is the secret of building a successful panel company? Is it the right employees or the right kind of panels you have or is it a good marketing plan or just simple plain LUCK!! I guess it is a combination of many factors when performed effectively results in a panel company you can be really proud of!! The article illustrates few of the critical aspects of running a profitable access panel business. Read more of this post

Get Rid of FAKE RESPONDENTS Once and For All!!!


CATCH them and SAVE your survey!!

Do you really know who EXACTLY is filing up your online survey? The question probably haunts every researcher with no surety of the elusive solution. The very EXISTENCE of access panel industry depends upon how AUTHENTIC the respondents are in the panel base. One of the biggest reasons for traditional market researchers to be wary of online surveys is the cloak behind which the identity of the respondent is hidden. This article tries to find a practical look at the options available and the challenges associated with it. Read more of this post

How to build a healthcare access panel!!!


Create a unique value proposition.

In recent times healthcare access panel is in great demand due to premium price it can fetch for a panel company. Although there are lots of Asian companies claiming to possess one but the authenticity of such claims are questionable. As a research panel buyer there are few tips in terms of choosing the right healthcare panel vendor also this article illustrates how such a niche segment panel can be recruited and maintained. Read more of this post

Don’t BURN your ONLINE PANELS!!!


Having built access panels for a few companies I am quite surprised by the sheer lack of enthusiasm amongst panel companies’ vis-à-vis maintaining a healthy panel base. Most of the time a panel base is recklessly considered just a golden goose for harvesting cash. In the long run this attitude is quite detrimental to the business viability. Read more of this post

Incentivize….DON’T Bribe Panel respondents!


Getting HOLD of those cheaters!!

Billion dollar decisions rest on the insights provided by market research companies. There is no room for error!! – imagine a clever college going kid giving opinions about a critical medical equipment…Blasphemy!!!. The panel incentives should motivate and not instigate respondents to state their opinions. After all your research is as good as your sample source. Read more of this post

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