Get Rid of FAKE RESPONDENTS Once and For All!!!


CATCH them and SAVE your survey!!

Do you really know who EXACTLY is filing up your online survey? The question probably haunts every researcher with no surety of the elusive solution. The very EXISTENCE of access panel industry depends upon how AUTHENTIC the respondents are in the panel base. One of the biggest reasons for traditional market researchers to be wary of online surveys is the cloak behind which the identity of the respondent is hidden. This article tries to find a practical look at the options available and the challenges associated with it. Read more of this post

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The SECRET of INCREASING your Respondent Response Rate


Better Panel Management = Better Response Rates

Most often panel companies faces the arduous task of maintaining high response rates for their panel base. It is one of the critical aspects of running a successful online panel business. Although there isn’t any specific formula to help achieve higher response rates but some basic steps will help enhance the output. The article illustrates how you can yield better results from your access panels. Read more of this post

Don’t BURN your ONLINE PANELS!!!


Having built access panels for a few companies I am quite surprised by the sheer lack of enthusiasm amongst panel companies’ vis-à-vis maintaining a healthy panel base. Most of the time a panel base is recklessly considered just a golden goose for harvesting cash. In the long run this attitude is quite detrimental to the business viability. Read more of this post

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