Incentivize….DON’T Bribe Panel respondents!


Getting HOLD of those cheaters!!

Billion dollar decisions rest on the insights provided by market research companies. There is no room for error!! – imagine a clever college going kid giving opinions about a critical medical equipment…Blasphemy!!!. The panel incentives should motivate and not instigate respondents to state their opinions. After all your research is as good as your sample source. Read more of this post

How to build a B2B Specialty Panel!!


Rome was NOT BUILT in a DAY!!!

B2B Marketers need cost-effective and timely insightful inputs to make informed decisions and evaluate key performance metrics. However reliability on industry/syndicated reports has its own pitfalls. In some scenarios building and operating your own proprietary B2B panel is advisable which has certain distinctive advantages over other data collection methodologies. Although there are some research challenges in accomplishing the said task primarily being the logistics of building and operating a successful B2B panel. Read more of this post

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